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We will mention the best tools in our reviews below. The other big advantage of mainstream sites is that they tend to offer more innovative features, such as live chat, rich profile tools, and incognito modes. And remember, mainstream sites do let you narrow your search, then expand it gradually to widen the net. Your ideal match may not fit the formula. You may assume you will want to date someone who shares a specific interest, but attraction doesn’t work like that in real life. On the downside, a niche site limits your choices. There are matchmaking sites for wine connoisseurs, people who share your music taste, and – yes – dating for dog lovers. More than half the UK’s 1,400 dating sites cater for a specific group such as over 50s, gay daters, and disabled daters.

You may be surprised by the number of specialist dating sites out there. If you’re new to the online dating jungle, a niche site can help you feel more at ease than a huge mainstream site, where you can easily feel overwhelmed. Niche dating sites tend to be cheaper than mainstream sites, for starters, but the biggest advantage of a specialist site is the feeling of being among friends. There are pros and cons to narrowing down your search from the get-go.

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How to choose the right dating site for you Should I use a niche dating site, such as dating for dog lovers?

Best for finding long-term love: eHarmony.

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Best with a completely free plan: OkCupid.Best for LGBT relationships: UK GayParship.Best for quick replies and wide choice: Match.Here we expose the prices they would rather keep secret and reveal which sites are best for user experience, clever features, and chances of finding love. To help you choose, we created temporary profiles on more than a dozen dating sites. Should you join a specialist site where you’re guaranteed to meet like-minded singles? Or should you throw the net as wide as possible? To make it even harder, most dating sites hide their subscription prices until you’ve created a profile.

With more than 1,400 online dating services in the UK alone, choosing the best site for you can feel as intimidating as finding the right person. Online dating can seriously improve your love life – but to really boost your odds, you need to start with the best dating site.

Dating websites